Driving Your Message

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• Put people in the picture

      Media stories often focus on the process of drawing maps or show pictures of outrageous districts.           Humanize the conversation by raising the visibility of voters who feel their votes don’t count in the           current system. 

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• It's all in the timing

     Try to tie your story to other current events.  Examples include advancement of bills through the

      Legislature, movement in a pending court case, or the retirement of a powerful ally.

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• Incorporate motivating values 

      Research tells us that the most effective way to talk about gerrymandering is to emphasize that,               "politicians meet behind closed doors to draw maps that keep themselves and their party in                     power."  Try to emphasize the need for fairness, transparency, and impartiality.